MAN WITH A GARAGE.
I remember the day I read the article in the Guardian which claimed that it can take up to 1,000 years to degrade a pair of running shoes in landfill. Having set up in 2009 a platform JoggingBuddy.com to help people buddy up to get more active, I was worried I was contributing to the problem... Then I realised that perhaps I should just do something about it.
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I decided on a Wednesday, built the website over the weekend and told my wife on Monday that we would start to collect old shoes in the garage! ( that was an interesting conversation !)
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The rest, as they say is history. I have always said, I am just a guy with a garage! This campaign continues to be a huge success not because of me, but because of the amazing partners that make the campaign their own!
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Thank you! You are AMAZING!
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Keep 'em coming!
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MISSION & HISTORY.
There are in the region of 18bn pairs of running shoes sold in the world every year. That's the equivalent to 2 pairs of running shoes per person on earth. Yet, there are millions who have no shoes and suffer terribly from sole diseases.
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It is not an easy to be precise, but we believe that some 30+ million pairs of shoes end up in landfill every year! Many of these shoes have a lot of life left in them! We would like to do our bit, to get them to those who need them.
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We have partnered with logistics and distribution partners to get running shoes to some 15 destinations around the world.
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Our short term aim will be to get 1m pairs out of landfill.
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So, look in that cupboard, garage, under the bed. They may be old to you, but we will give them another chance with someone else.
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Thank you for your support